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SERVICES
Direct marketing, cookies & profiling
Legal advice on customer communications, audience selection and digital marketing technologies.
When is this service relevant?
For campaigns, consent updates, analytics, advertising tags, personalisation and use of behavioural data.
Scope of support
- Assessment of campaign purposes, communication channels and recipient groups.
- Consent wording, evidence, management and opt-out arrangements.
- Audience selection, profiling, personalised offers and transparency requirements.
- Assessment of cookies, tracking technologies, analytics and advertising integrations against actual settings.
- Privacy notices, cookie information and advice for marketing teams.
The review considers both data protection and applicable electronic communications requirements, with conclusions tailored to the channel and audience.